Professional
I have worked in public relations and communications for 17 years. My professional career began when I was a news reporter for WYMT-TV in Hazard, Ky. Currently, I am the communications/public relations manager at Berea College in Kentucky where I have picked up 18 CASE awards along the way.
My resume follows. Scroll to the bottom to watch videos I have produced.
EXPERIENCE
Public Relations/Communications Manager
5/2002 – Present, Berea College, Berea, KY
- Direct and implement public relations strategies for various audiences, including media, community members, on-campus constituencies (faculty and staff), trustees, alumni, and visitors. Strategies include: news releases, feature articles in the college magazine, faculty/staff electronic newsletter, development and ongoing content management of the institutional Web site, a database-driven electronic news service, and video production projects for media and visitors. Managerial duties include directing six staff members.
- Provide leadership on the Campus Information Resource Committee and the Athletic Affairs Committee. Provide support for admissions and fund-raising activities.
- Received 18 state and regional awards from the Council for the Advancement and Support of Education for feature writing, news management, Web sites, and video projects.
Event Coordinator
11/1998 – 12/2001, Keeneland Center, Lexington, KY
- Managed all administrative aspects of a conferencing center catering to regional and national organizations. Responsibilities included budgeting, billing, marketing the center regionally, scheduling events, and managing support staff (housekeepers, caterers, and audio-visual technicians). Coordinated special event details including full-service catering, custom meeting room setups, audio-visual requirements, hotel arrangements and any special requirements. Coordinated audio-visual equipment usage and managed the implementation of leading-edge audio-visual equipment including touch screen technologies. Expertise in audio-visual multimedia equipment including projection, broadcast, video editing, video conferencing (satellite, T1, and ISDN), and recording equipment.
- Managed special PR projects including Web site, video productions, and strategic PR campaigns.
- Received the Kentucky Society for HealthCare Public Relations and Marketing’s highest award for Web site production and a feature video.
- Increased business 75 % in the center’s third fiscal year by hosting more than 1,200 events.
Prevention Specialist
6/1996 – 10/1998, Univ. of KY Injury Prevention Center, Lexington, KY
- Produced community-based public health interventions and communications strategies targeting the causes of preventable injuries. Managed regional meetings of local officials and citizens to coordinate the dissemination of community public health information.
- Earned a national recognition from the National Commission Against Drunk Driving for an extensive public relations campaign co-produced with local high school students. Communications strategies utilized print, billboard, television and radio public service announcements.
- Secured a $40,000 grant from the National Highway Traffic Safety Administration for a community education program.
Reporter
9/1992 – 5/1995, WYMT-TV, Hazard, KY
Produced news script, conducted video interviews, shot video footage, produced news and sports video segments and presented ‘on-the-air’ daily on the news set. Produced a feature video series exploring the ‘Backroads of Kentucky.’
EDUCATION
6/1993 – Morehead State University, Morehead, KY
B.A., Communications and Public Relations with a telecommunications emphasis. Graduated with academic honors.
SKILLS
- Media and public relations
- Writing- feature writing, news writing, production of news releases and scripting for video news packages
- Project and special event planning
- Web- content management, graphic design
- New Media- live and archived streaming video, audio slideshows
- Social networking utilizing and integrating WordPress, Facebook, Twitter, YouTube, Ning and Linkedin
- Audio-visual- proficient in projection technologies, video conferencing, sound systems, DVD production
- Photography- digital photography and Photoshop editing
- Video- expertise in digital videography, video editing, and production of video news releases, feature videos
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